Last updated on 15th February 2024
Here at Wyzowl, we know video. The good, the bad and even the just, meh.
We’ve made thousands of videos ourselves and not to brag we’ve watched even more.
From software demos to product demos, legal videos to customer onboarding videos and so many more.
And yes, you’ll find some of our own videos in these lists, because we know what makes a video the best, and continue to make more of them every single day.
So here’s the latest batch that we’ve analysed, and we’re talking about SaaS videos this time.
There’s some good ones, so let’s dive in…
(P.S we left out the bad ones, so if yours didn’t make the list…awkward…)
1. Slack
This video effortlessly balances simplicity and impact through its captivating graphics and animations, delivering a visual narrative that is both informative and visually pleasing.
The video seamlessly aligns with Slack’s brand identity, offering a glimpse into the platform’s intuitive features that empower teams to communicate and collaborate effortlessly.
Beyond the graphics, the video introduces you to real-life scenarios featuring diverse professionals, showcasing the universal appeal and adaptability of Slack across different industries. It’s not just about the software; it’s about the people who use it to enhance their workflow.
The formal yet fun voiceover guides viewers through Slack’s functionalities, presenting a sophisticated yet approachable tone.
It’s a prime example of how SaaS videos can be both informative and entertaining, making it an essential watch for anyone exploring the landscape of collaborative tools.
2. Box Sign
With Box Sign, the innovative e-signature solution, we see the narrative unfold with simplicity and precision as the video mirrors the functionality of Box Sign. By tracing a line drawn by a pen, this symbolic representation captures the essence of the software’s seamless signature process.
Then, the video shifts gears, providing real-life examples of Box Sign in action. The simplicity of the graphics enhances the viewer’s focus on the software’s functionality, emphasising its effectiveness without unnecessary complexity.
The professional voiceover guides viewers through the features, articulating the value of Box Sign in a clear and concise manner.
Box Sign’s video combines simplicity with sophistication. The elegant line drawn by the pen evolves into a powerful representation of modern digital signatures, which is really effective.
3. Hootsuite
Hootsuite has uniquely crafted a video that transforms the world of social media management into a playful narrative.
Set against a backdrop of lively animations featuring animals and expressive hands as characters, the video is a visual feast for the imagination.
From the outset, the quirky feel is established through a harmonious blend of voiceover, music, and a plethora of sound effects.
This dynamic audio landscape not only captivates the audience but adds a layer of charm, making the video a memorable and engaging experience.
In a clever twist, the video refrains from showcasing real views of the platform. Instead, it introduces viewers to simplified, illustrated versions that transcend the limitations of software updates. This approach ensures the video remains relevant, emphasising the timelessness of Hootsuite’s solutions in the ever-evolving landscape of social media.
4. Pipedrive
In this visually striking video by Pipedrive, the small, carefully chosen colour palette not only keeps the presentation slick but also ensures that every frame stays perfectly on-brand.
As the video unfolds, whimsical characters take centre stage, guiding viewers through the platform from the unique perspective of the user. This insightful approach provides a firsthand view of how Pipedrive seamlessly integrates into daily workflows, offering a practical and engaging exploration of the platform’s capabilities.
The visual journey is enhanced by the motivational voiceover, which serves as the guiding force behind the narrative. The combination of the succinct colour palette, whimsical characters, and user-centric point of view creates a video that not only informs but also inspires.
5. Panorama9
Panorama9 homage to the golden age of video games, with the captivating retro aesthetic, reminiscent of classic video game design, immediately transporting viewers into a nostalgic yet futuristic landscape.
Despite its longer duration, the video’s engaging narrative effortlessly captivates the audience, keeping them hooked from start to finish. The carefully crafted storyline unfolds against the backdrop of pixelated wonders, showcasing the versatility and innovation that Panorama9 brings to the forefront.
What truly sets this video apart is the fantastic voiceover artist who skilfully maintains the theme of the retro video game. Their narration not only complements the visual aesthetics but adds a layer of authenticity, turning the viewing experience into a nostalgic quest through the realms of Panorama9.
6. MixMax
Step into the world of corporate efficiency with MixMax in this polished video that exudes professionalism from start to finish.
The video strikes a balance between sophistication and simplicity, offering a timeless representation of the software’s functionality.
The sleek, minimalist recreations of MixMax within the video not only highlight its features but also ensure the content remains relevant.
By focusing on the core functionalities without unnecessary embellishments, the video delivers a clear and concise portrayal of how MixMax seamlessly integrates into the professional landscape.
This inclusion of social proof adds credibility and authenticity, offering viewers tangible evidence of MixMax’s impact on leading organisations.
7. BrightStores
Brightstores insightful video begins by addressing common challenges faced by viewers.
From the outset, the narrative sets the stage, acknowledging real-world problems and paving the way for the vibrant solutions offered by Brightstores.
The video seamlessly blends colourful and dynamic animations with real views of the platform, creating a visually engaging experience.
Text on screen makes the messaging crystal clear and ensures that the benefits of Brightstores shine through. Each frame is meticulously designed to not only showcase the platform’s features but to address the specific pain points raised at the beginning of the video.
8. Autodraw
Autodraw’s compelling video revolves around the powerful concept of turning your phone into a creative canvas. The narrative cleverly taps into the idea that if you can do anything on your phone, why not use it for drawing too?
Set within the confines of a virtual phone model, the graphics elegantly illustrate the versatility of Autodraw. Every frame is a testament to the notion that creativity knows no bounds, even within the compact world of a smartphone.
What sets this video apart is its in-depth exploration of the software. Witness Autodraw in action, showcased with a level of detail that not only highlights its simplicity but also underscores its effectiveness.
9. Grammarly
The absence of a voiceover is filled with a lively soundtrack that sets the tone for a fresh and engaging experience.
The text on screen takes centre stage, reinforcing Grammarly’s commitment to clear, effective communication. The live-action scenes featuring real people add an authentic touch, making the video relatable and showcasing Grammarly’s impact on individuals in real-world scenarios.
The absence of animation doesn’t hinder the narrative, allowing the authenticity of the live-action sequences to shine through.
The video delivers a strong call to action, inviting viewers to elevate their communication game with Grammarly.
10. Blackboard
A pioneer in EdTech, Blackboard’s video opens a window into the future of learning, driven by personalised experiences and powered by data to advance education.
The video exudes a contemporary, techy feel, setting the stage for a glimpse into the cutting-edge world of Blackboard’s EdTech platform. Simple, colourful characters come to life, serving as vibrant ambassadors of the transformative learning experiences that Blackboard offers.
The recreations of the platform they use won’t age with time. These timeless visuals ensure that the video remains relevant, showcasing Blackboard’s commitment to staying at the forefront of educational technology.
Amidst the visual symphony, Blackboard’s own jingle emerges as a powerful call to action, inviting viewers to explore the future of learning.
11. Google Calendar
Blending live-action footage seamlessly with views of the software, the video provides a glimpse into the enduring functionality that has made Google Calendar a staple in daily life.
The quirky voiceover, though not loaded with information, adds a playful layer to the visuals, creating a delightful synergy that reflects the user-friendly nature of Google Calendar. The video stands as a testament to how simplicity and effectiveness can transcend time.
Amidst the retro charm, viewers are treated to live-action scenes showcasing real people integrating Google Calendar into their lives. These scenes reinforce the practicality and versatility of the software, highlighting its enduring relevance in the ever-evolving landscape of productivity tools.
12. Zendesk
This unique SaaS video takes a delightful departure from the norm — instead of showcasing the software intricacies, it paints a vivid picture of the WHY, wrapped in a holiday-themed bow.
The playful narrative intertwines the essence of customer support solutions with the joy of the holidays, creating a compelling story that goes beyond the features and delves into the heart of why you’d want to embrace Zendesk.
Though the software itself takes a backseat, the uses and benefits take centre stage. The video masterfully balances the festive theme with insights into how Zendesk can make the season—and every season—brighter for businesses and customers alike.
13. Mailchimp
Immerse yourself in the whimsical world of Mailchimp through this enchanting video, where simplicity meets vibrancy in a palette of just two colours—Mailchimp’s iconic yellow and black.
The video takes a unique approach, opting for line-drawn graphics that dance across the screen, creating a visual narrative that is as playful as it is informative.
The focus isn’t on showcasing the software itself, but rather on allowing the essence of Mailchimp’s unique selling propositions to shine through.
The two-colour palette adds sophistication, emphasising Mailchimp’s commitment to simplicity and effectiveness.
14. Mint
Utilising effective kinetic typography in place of subtitles, the video presents a seamless blend of form and function.
The professional voiceover takes centre stage, skillfully weaving a narrative that not only tells but engages, sharing the compelling story and benefits of Mint’s money management platform.
As the voiceover guides you through the features, the video provides a practical demonstration of Mint in action. Witness firsthand how the platform simplifies budgeting, tracks expenses, and empowers users to take control of their financial decisions.
15. Zoho One
In this lively video that introduces a cast of unique and fun characters. The screen comes alive with vibrant keywords, each one unlocking a different facet of the powerful Zoho One suite.
The video follows the journey of an invoice, creating a delightful flow that mirrors the smooth integration Zoho One brings to business processes.
As the ‘invoice’ graphic glides through various scenes, the keywords on screen add context and depth, providing a comprehensive overview of the expansive capabilities within Zoho One.
16. Adobe
This isn’t your ordinary marketing tale; it’s a playful and funny narrative that takes the viewer on a wild ride through the highs and lows of launching a marketing campaign.
The humour is intentional, sparking conversations and leaving a lasting impression that transcends the screen.
Adobe’s video, with all the grandiosity of a Hollywood production, is more than a SaaS video; it’s a cinematic experience that elevates the storytelling prowess of Adobe.
The over-the-top rocket launch becomes a metaphor for the heights Adobe can take your marketing strategies.
17. Salesforce
The spotlight shines on a real customer, sharing their detailed and effective journey of how Salesforce has transformed their business.
This video isn’t just a sales pitch; it’s a testimonial that resonates with authenticity. Witness firsthand how Salesforce has become an integral part of a customer’s success story,
Showcasing the tangible impact the software can have on real people and real businesses.
As you listen to the testimonial, you’ll find yourself connecting with the challenges, triumphs, and aspirations of the featured customer. Salesforce goes beyond selling software; it’s about building relationships and empowering individuals to achieve their goals.
18. LOGO.com
The video has a relatable and effective voiceover, guiding you through the narrative.
Enter a realm where fun character design takes centre stage, introducing a main character that becomes the heartbeat of the narrative.
As we follow our animated protagonist, the video seamlessly transitions into a comprehensive demo of LOGO.com’s software.
Watch in awe as the character interacts with the intuitive tools, showcasing the simplicity and effectiveness of the logo creation process.
Witness the amazing results of using LOGO.com as our character unveils their brand-new business—a visual testament to the transformative power of the software. The character’s journey becomes an inspiration for every brand’s potential evolution through LOGO.com.
19. Archilogic
In just 30 seconds, Archilogic unveils the magic of transforming hand-drawn dreams into digital reality. The video kicks off with a captivating hand-drawn floor plan, and before your eyes, seamlessly morphing the analog into the digital.
The glitch effect not only adds a touch of modernity but symbolises the powerful transformation Archilogic brings to the world of architectural visualisation.
This short yet impactful video is a testament to Archilogic’s ability to turn ideas into digital masterpieces, making the complex process appear as effortless as the glitch effect.
20. Service Credit Union
Enter the world of simplicity and effectiveness with Service Credit Union through this straightforward video. No frills, just a clear depiction of how Service Credit Union can be your reliable financial partner.
The video masterfully combines views of the software with text on screen, offering a visual journey through the intuitive features and services that Service Credit Union provides. Each frame is a window into the user-friendly interface, making financial management a breeze.
21. Sellfy
Immerse yourself in the dynamic world of Sellfy through this visually captivating video that focuses exclusively on the software in action.
With sleek transitions, the video takes you on a journey across different devices, showcasing the seamless selling experience that Sellfy offers.
Watch as the software effortlessly adapts to various platforms, providing a consistent and user-friendly interface whether on a computer, tablet, or mobile device.
The transitions between devices highlight Sellfy’s commitment to delivering a smooth and accessible selling platform.
22. Sempad
Sempad’s video begins by addressing the challenges viewers may be facing in your marketing endeavours, setting the stage for a transformative narrative.
As the video unfolds, witness how Sempad emerges as the solution to your marketing woes. With clarity and precision, each feature is presented as a key to overcoming the identified problems. The visual journey transitions seamlessly from pain points to solutions, providing a roadmap to a more effective marketing strategy.
The end of the video invites the viewer to take the next step. Arrange a demo and experience firsthand how Sempad can revolutionise marketing approaches.
23. SIFF
SIFF.io invites you on a journey that kicks off with a strong, tongue-in-cheek reference to the chaos you might be feeling. The video doesn’t just address the chaos; it playfully acknowledges it, setting the stage for a transformative experience.
As the narrative unfolds, a symphony of animated graphics and views of the software takes centre stage. The brand colours shine through, creating a vibrant and visually captivating experience.
This video is not just about the software; it’s about an experience. The mixture of animated graphics and software views creates a dynamic visual narrative that captures the essence of SIFF.io’s transformative power.
24. Yesifi
Yesifi’s as video ingeniously addresses the unique challenges faced by both renters and landlords.
Divided into three parts, each representing a crucial step of the process, the video offers a comprehensive solution through the innovative Yesifi software.
The video kicks off by delving into the challenges renters face, providing a relatable portrayal of the hurdles in the renting journey. It seamlessly transitions into…
…where the focus shifts to the challenges landlords encounter. The narrative skillfully navigates through the complexities, acknowledging the concerns and pain points.
Finally, the video unveils the Yesifi software as the bridge that connects both worlds. With clarity and precision, Yesifi is presented as the solution that not only addresses the problems but transforms them into opportunities for both renters and landlords.
Final thoughts
This exploration of SaaS video marketing exemplifies the diverse and creative ways companies present their software solutions. Each video on this list not only showcases the features and benefits of the respective platforms but also demonstrates the power of storytelling, visual aesthetics, and effective communication.
As the landscape of SaaS continues to evolve, these videos serve as inspiration for companies looking to make a lasting impact in the digital marketing space.
For more video inspiration, check out our list of the best product demo videos of all time. Or if you’re ready to create a SaaS video of your own, get in touch!
