Last updated on 25th March 2024
There’s no question that video marketing is on the rise.
So it makes sense that corporate videos are becoming more and more popular.
After all, what better way to show off your products or services than with a well-made video?
There are endless possibilities when it comes to corporate videos, which is why we’ve put together a list of some of the best corporate video examples out there. These videos are sure to inspire your next video project! Along the way, we’ll share some of our experience and top tips as a corporate video production company.
What is a corporate video?
10 of the best corporate video examples
- Urban Farmers
- Dubai Association Centre
- Red Bull Racing
- Practicus
- Landstar
- HubSpot
- DuPont
- General Electric
- Airbnb
Without any further ado, let’s press play on some of the most effective corporate videos in recent memory and explore the various reasons why these videos made us sit up and take note.
1. Urban Farmers
Two key ingredients to a killer company video are pace and production values. Urban Farmers’ explainer video has both in abundance. With the world’s population predicted to reach 9 million people by 2050, Urban Farmers’ mission is to feed the growing populous in a more efficient and eco-friendly manner.
Putting the ‘ability into sustainability’ their premise is to nurture hyper-local produce and sustainable fish stocks grown where we eat them – on urban rooftops. A wacky idea sometimes needs a zany video to capture the zeitgeist. Urban Farmers went all in with this vibrant video, incorporating a faux-Western soundtrack and drawling voiceover to poke fun at our obsession for ‘fair-trade-inated’ organic food that clocks up thousands of air miles just to reach our plates.
2. Dubai Association Centre
Corporate videos can also be a great tool for presenting heavy subject matter in a light and breezy way. When the Dubai Association Centre (DAC) set out to explain the bureaucratic machinations of its line of business, they astutely recognised that the subject matter they were promoting could come across drier than the Dubai desert if it wasn’t handled with care.
As the gateway to the world’s fastest growing economies Dubai is an international hub that links Africa, Asia and the Middle East to the rest of the world. DAC is an amalgamation of the Dubai Chamber, Dubai Tourism and Dubai World Trade Centre tasked with promoting the formation of global professional associations and trade bodies in the Emirate of Dubai.
3. Red Bull Racing
A great way to encourage customer buy-in is to give them exclusive access to the inner sanctums of your business. Red Bull Racing did just that with this fascinating walking tour of their Milton Keynes race factory. Presented by their principal, Christian Horner, this video gives you a rare, behind-the-scenes look at what makes a Formula One team tick.
Horner takes us on a magical mystery tour with pit stops at F1 design legend Adrian Newey’s two offices (the second being the executive toilet if his witty repartee is to be believed!); the team gym that’s frequented by the pit crews to get into peak condition; and the state-of-the-art machine shop, where all the race cars’ carbon fibre and composite parts are produced. There’s even a hint that a pair of Drivers’ and Constructors’ Championship trophies might not be replicas after all.
This exclusive video gives a real sense of the ‘work hard, play hard’ environment that was clearly a major factor in the team’s four consecutive double world championship wins between 2010 and 2013.
4. Twitter
Never ones to shy away from a promotional corporate video, Twitter have been bossing the corporate video genre for years. As you might expect from a marketing tech firm, they’ve got a real knack for selling their product in a fun and engaging way. This video, which promotes their Twitter Flight School service – a ‘dynamic learning experience to help you craft the best ways of integrating Twitter into your work’ – is typically on-point.
Remarkably, given it’s in Twitter’s best interests to upgrade its customers knowledge base, this fast-paced explainer animation makes you want to find out more. Which is the highest compliment we can pay it. You likely already know about Twitter, have the app and use it successfully for business. And yet, the social media gurus manage to be very persuasive in their assertion that there’s far more you could be achieving with their platform with a bit of tuition.
5. Practicus
Sometimes the simplest ideas are the best. When it comes to a great corporate video, keeping it simple can often be the most effective means of getting your point across. Practicus, a recruitment agency that specialises in placing interim managers, executives and other senior personnel, could be on a hiding to nothing if they tried to explain their concept of an ‘outcome delivery partner’ in words alone.
What they did instead was produce a subtle, yet compelling explainer video to do the talking for them. Practicus’ branding, embodied by their logo, is intrinsically square. Presumably to represent the absolutes they can offer through their recruitment practices. However, squares aren’t friendly, they’re spiky. So, thinking well and truly outside the box (see what we did there?!), the producers of this video used a series of simple circles, backed up by the brand’s white, red and black brand colours, to ensure Practicus’ messaging didn’t come across as ‘square’ too.
6. Landstar
Symbolism can be a great ally when explaining your service business in a corporate video. Used cleverly, a subtle nod to your line of work can work brilliantly in video format. Global logistics firm, Landstar, got creative with this particular explainer video to demonstrate how their freight solutions move goods all over the world via air, land and sea.
When setting out to showcase their Landstar Advantage business model, Landstar’s video producers developed an animated explainer video to tell their story. Creating a 3D modelled landscape reminiscent of the classic computer game SimCity, and clearly drawing inspiration from the circular flourish on Landstar’s logo, the video zips from one circular landmass to another in their depiction of everyday haulage activities.
7. HubSpot
If we could give you one piece of advice, it would be to have fun with your corporate videos. If you’ve had fun creating your masterpiece that can often shine through in your video content. This is a really endearing approach that can often excuse a lower budget production.
Inbound marketing experts, HubSpot are masters of using video to convey often quite technical theories in an accessible, easy to understand format. When it came to selling themselves and their own working environment to attract new talent, it can hardly come as a surprise that they nailed the brief. That is if the brief was to demonstrate how creative, relaxed but professional their company culture is.
8. DuPont
Corporate videos are an excellent vehicle for conveying reams of information in a short space of time. Take scientific innovators, DuPont, as an example of how to hammer home your mission statement in a short, compelling video.
In their efforts to showcase their corporate story and values, global conglomerate DuPont turned to the tried and tested route of an animated explainer video (can you see a theme emerging here?!) to explain their global interests and enterprises – as wide-ranging as agricultural products, to high performance materials.
If your business covers a diverse range of specialisms and services, it can sometimes be difficult to encapsulate all that you do into words. A corporate explainer video can help you to package your offer into a digestible format, one that can resonate with your audience on a much more immediate basis.
9. General Electric
When done well, words and video used in unison can create an insightful fusion of information. You don’t always need a voiceover to get your message across. Rather, some great visuals overlaid with impactful statements can be just as effective. American multinational, General Electric, used this technique to great effect with their ManuFACTS video.
More akin to the traditional brand awareness style campaign, this corporate video employs a highly stylised animation to demonstrate how GE is using 3D Printing and a new smart factory concept to revolutionise large-scale manufacturing. Combined with short, simple written statements and a stirring soundtrack, this video is clear, concise and effective.
Want to see more examples from this industry? You can always browse our manufacturing video production page!
10. Airbnb
Altering the viewer’s perspective can often be a useful tool for introducing new concepts. The natural instinct is to sell a product or service directly from your business’ perspective. Whilst you know the benefits of choosing your brand better than anyone, sometimes it can be more disarming to hear from an alternative point of view to advocate what’s on offer.
In their Living a Richer Life video, global homestay moguls, Airbnb, turn the spotlight onto the hosts that open up their homes to visiting travellers for them to share their experiences. We learn about their motivations for becoming a host and how this impacts their daily lives for the better. This video connects on a human level. You want to meet these people and explore their homes and cities, which is exactly the reaction Airbnb set out to provoke.
Summary
These compelling corporate videos demonstrate distinctive techniques for capturing the audience’s attention. Whether it’s through sense of humour, clever pacing or a devastatingly simple idea, these companies have managed to harness the power of video to get their point across.
There is much you can take from their innovative approaches. You might even choose to take a mixture of their ingredients for your own corporate video production. And who knows, we may well be featuring your corporate video example next time!
Check out our ‘60+ Awesome Explainer Video Examples’ blog for more examples of corporate videos that bossed the brief. (And check out our blog in general for more video marketing tips and great examples of marketing videos!)
