Commercial Video Production

What is a commercial video?

A commercial video is a persuasive and visually engaging form of advertising designed to promote products, services, or brands. It employs storytelling, compelling visuals, and captivating narratives to entice and capture the attention of the target audience. By utilising the power of motion, music, and professional voiceovers, commercial videos aim to evoke emotions and deliver a clear message, driving viewers to take desired actions, such as making a purchase or exploring further. These videos serve as impactful marketing tools, enabling businesses to effectively connect with their customers and achieve their marketing objectives.

What makes an effective commercial video production?

An effective commercial video production hinges on several key elements. It begins with a well-crafted script that communicates the message concisely, resonates with the target audience and tells a great, unique story. From there, high production quality comes into play. Beautiful animation, visuals, and sound effects elevate a video’s impact, creating a captivating and memorable experience. A professionally recorded voiceover adds credibility and clarity to the narration, while seamless incorporation of brand identity and messaging ensures alignment with your company’s values. Finally, a compelling call-to-action prompts viewers to engage, converting their interest into tangible results, such as increased sales or brand awareness – the important metrics by which web commercials are judged!

How long should a commercial video production be?

The ideal length of a commercial video production varies depending on the platform and purpose of the video. Putting to one side that there may be limitations on certain platforms, the general rule of thumb is to keep it concise and engaging. Strive to communicate the key message within 15 to 60 seconds – as attention spans are limited and viewers tend to drop off beyond this point, even for the best commercial video productions. Be ruthless! Eliminate any irrelevant or dull content – it can be painful, but a shorter, impactful video is more likely to captivate the audience and drive the desired action, whether it’s promoting a product, service, or brand.

Where and how can commercial videos be used?

In short, they can be used widely! Online promotion points for commercial video can include company websites, social media channels, and email campaigns. They can also be used at trade shows, presentations, and sales pitches to showcase products or services effectively. And, to reach out beyond your existing audience, you can amplify the reach of commercial video productions with digital advertising, TV commercials, and pre-roll ads to reach wider audiences.

Can the animated commercial be localised for different regions or languages?

Yes! We’re able to localise all video content so you can use it in different regions and languages. We work with localisation experts and offer a range of international voice talent so can tailor the commercial video production process to your specific needs.

How do you create commercial video that resonates with a target audience?

Creating commercial video content that resonates with a target audience is a meticulous process. We start by taking the time to fully understand your audience at the very beginning of the commercial video production process. We want to understand their preferences, pain points, and interests – and the way your brand, product or service intersects with these factors. We then tailor the script, visuals, and messaging to make maximum impact on your audience, adding our own creative ideas where possible. And, of course, you’re able to add your own insight and feedback at each stage of the commercial video production journey.

How do I get started with my commercial video project?

Click here to get in touch with more info about your project, and we’ll get back to you within 1 business day with more info about our commercial video production services.