Video Marketing Data

This page is a collection of all the video marketing data we have created. We list all the surveys we have conducted and all the statistics we have created. Click one of the items below to view the results page.

AI In Marketing Statistics 2024

We wanted to know how marketers are using AI tools to do their work. So we asked 128 globally located marketing professionals about their use of AI to support their business marketing.

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Video Marketing Statistics 2022

We gathered the stats below by surveying 582 unique respondents in December 2021. Our sample included both marketing professionals and online consumers. Our trend data is based on 8 years of asking these questions, dating back to 2015.

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Sales Video Statistics 2020

Sales is a tough gig – and video is often pitched as a key tool in helping to build confidence, overcome objections and drive sales numbers. But just how effective is it? To find out, we surveyed 212 people in June 2020, to ask them how they felt about video as a sales tool.

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Mobile App Video Statistics 2020

Video is often heralded as a way to help mobile app marketers increase their chances of success; to help educate, inform and persuade people to download – and then support and add value once they do. But what do the numbers say?

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Testimonials Statistics 2020

Testimonials are often hailed as a great way to showcase happy customers, helping businesses build trust and credibility. But how effective are they in reality? To find out, we surveyed 238 people in late 2019, and asked them how they felt about testimonials, testimonial videos and reviews.

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Video Marketing Statistics 2019

We gathered the stats below by surveying 613 unique respondents in December 2018. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them.

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Video Marketing Statistics 2016

These statistics were gathered by surveying 230 unique respondents, consisting of both marketing professionals and online consumers. Respondents were categorised as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.

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Video Marketing Statistics 2024

We gathered the stats below by surveying 967 unique respondents in late 2023. Our sample included both marketing professionals and online consumers. Our trend data is based on 10 years of asking these questions, dating back to 2015.

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How Much Does An Animated Explainer Video Cost?

Ever wondered how much an explainer video costs? You’re not alone. We contacted 242 explainer video production companies to find out the average cost of an explainer video in 2023.

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Employee Training Statistics 2021

We all know employee training is important. It’s a crucial tool in ensuring employees have the skills and knowledge to deliver the best experience for your customers. So how do employees feel about their experience of training in their roles?

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Video Advert Statistics 2020

There’s nothing new about advertising; but what is new – and potentially very exciting – is the way modern video advertising lets brands reach highly targeted audiences with beautiful, engaging video content. But what’s the real impact of video ads?

Customer Onboarding Statistics 2020

When thinking about ways to grow a business, most people immediately think about reaching more people and acquiring more sales. But what about new customers? How important is customer onboarding in the user journey? To find out, we surveyed 216 people in early 2020.

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Video Marketing Statistics 2018

These video marketing statistics were gathered by surveying 570 unique respondents in December 2017. The respondents consisted of both marketing professionals and online consumers. Respondents were categorised as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.

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Video Marketing on Social Media Statistics 2016

These statistics were gathered by surveying 415 unique respondents, from both paid and organic sources. We targeted UK and USA audiences, however didn’t make this a requirement to complete the survey. We didn’t specify further criteria for entry to the survey. We did this so that we achieved a broad demographic spectrum.

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Video Marketing Statistics 2023

We gathered the stats below by surveying 528 unique respondents in November 2022. Our sample included both marketing professionals and online consumers. Our trend data is based on 9 years of asking these questions, dating back to 2015.

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Video Marketing Statistics 2021

We gathered the stats below by surveying 813 unique respondents in December 2020. Our sample included both marketing professionals and online consumers. Our trends data is based on 7 years of asking these questions. This provides some exciting YOY trend data.

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Coronavirus & Marketing Statistics 2020

The coronavirus pandemic has led to an unusual and worrying time for everybody in the world. In this confusing and difficult period, we wanted to try and get a feel for how marketers are responding to the unprecedented challenges they currently face – and how they plan to move forward.

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Video Marketing Statistics 2020

We gathered the stats below by surveying 656 unique respondents in December 2019. Our sample included both marketing professionals and online consumers. Our trends data is based on 6 years of asking these questions. This provides some exciting YOY trend data.

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Video Marketing Statistics 2017

These statistics were gathered by surveying 311 unique respondents in December 2016. The respondents consisted of both marketing professionals and online consumers. Respondents were categorised as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.

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Video Marketing Statistics 2015

We surveyed 251 respondents who were primarily between the ages of 25 and 54. A number of industries were represented, with the largest percentages coming from the Advertising & Marketing (24.18%) and Telecommunications (32.79%) sector. Respondents were made up of a broad cross section of job seniority levels, from owners and CEOs to managers and team leads. Responses were gathered from organic and social sources.

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