Limoges Beauty Case Study
Customer Education Video

Creating customer education videos are great fun for the entire team because we learn a little something along the way! For our copywriter, Samantha, the biggest learning curve came from understanding the technical terms involved with the cycle of hair growth. However, it was of the utmost importance that she understood these terms in order to turn electrolysis into something approachable that viewers could grasp. To further ensure that electrolysis was accessible for customers, Samantha created a fun storyline that followed a typical customer journey.

Dan, the illustrator for this project, also needed a deep understanding of how electrolysis worked so that he could correctly illustrate the process and the tools involved. Emily was very helpful with this, sending over photographs and videos whenever she could. Emily also sent over photographs of the office and herself so that Dan could use these as inspiration when designing the storyboard for the video.

At the animation stage, Kiran brought the video to life by animating electrolysis in action. This too involved research in order for us to accurately depict the action of the hair removal process. Thanks to Samantha’s inclusion of a blowtorch and a character being electrocuted (her way of adding humour to squash any fears potential customers might have felt), Kiran also spent time finding the perfect sound effects. Sound is often the unsung hero of video production, but it really does add another level of energy and brings everything together.